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Many Indies operated, originally, in a solitary fashion or in very small groups, often family groups there's a reason that Darwinia developer Introversion, the classic example of an Indie, dubbed itself "the last of the bedroom programmers." If you look at archetypal Indie developers of the 1980s the Collyer brothers who made Championship Manager, or Andrew Gower of Runescape they typically worked on their own from home. Yet when Introversion started operating, in the early 2000s. there were literally no Indie studios left there was just no route to the customer for games developed by independent developers. Hence Introversion's slogan reflected how what had once been a thriving industry had died off and died quickly. "In 2001, when we made Uplink, there was no digital distribution," says Chris Delay. founder and creative brain behind Introversion. "We had a website. but there was no download facility. There was no Steam. Even then, people didn't want to buy stuff from Amazon because it wasn't 'safe.' We ended up doing shop versions. The conditions weren't there to encourage an Indie scene in the early 2000s. That's why individuals didn't make games, because they couldn't sell them." The market had narrowed to just big publishers owning the route to market, and independent developers had to knuckle under or die. Note, however, no one called themselves "Indie." The phrase can most likely be traced back to music journalism and Indie music. Post - Introversion, the Indie boom can be attributed to three things: Flash, Steam, and the iPhone.


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